Contact Arts About Manchester for event and ticket information.
Tuesday, June 09, 2009 from 1:00 PM - 5:00 PM (GMT)
In August 2008 Arts Council England published the results of their new, in-depth segmentation research, Arts Audiences: Insight.
The research intends to help the arts sector get a better understanding of current and potential arts audiences across England. It provides new insight into the patterns of arts consumption and attitudes towards the arts, how people spend their leisure time, and what competes with the arts for people's attention. It also considers socio-demographic factors, media consumption and lifestyles.
In partnership with Arts Council England North West and the Audience Alliance, Arts About Manchester will host the last in a series of roadshow events for the North West region. This event will introduce and explain Arts Council England's new segmentation research and how it can be used as a tool to inform marketing and audience development plans for arts organisations, local authorities and other agencies working in the arts.
The event will include an introduction to segmentation, discussions around the use of segmentation within arts marketing & audience development, an overview of the Arts Audiences: Insight segmentation research, followed by a practical workshop to demonstrate how to apply the new research.
Places are limited so will be allocated on a first come first served basis. Only two places are available per organisation - if you require more than two places please contact karen@aam.org.uk
Registration and lunch will be from 1.00pm and the meeting will commence at 1.30pm. If you have any dietary requirements please send the details to karen@aam.org.uk
**Please note that the facilities at Vernon Park Museum are NOT fully accessible.**
If you have any access requirements it is therefore important that you contact karen@aam.org.uk as soon as possible to discuss your needs.
A shuttle bus will be provided from Stockport Train Station for those arriving by rail. If arriving by car there is a car park on site (situated on the opposite side of the park) and on street parking nearby. Click here to download a printable map.
For more information and to download a copy of Arts Audiences: Insight visit www.artscouncil.org.uk/audienceinsight
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